Annoyingly Grateful

So I used to have a client that was incapable of seeing designs concepts in their well conceptual stage. Anyone who’s ever done concepts knows that usually they are very rough to give the idea of where the design is to go. However due to their lack of imagination I often had to create fully designed concepts (usually 2-3 concepts). At the time I found it rather dumb at the time and a waste of billable hours. The budget would often get eaten up due to having to design to such lengths for concepts. Something that could possibly not even be used. It seemed crazy… it was crazy. Soon it just became habit to create hi-res concepts. 

Which brings me to today… I have a project. Not a large project but it is heavily involved (lots of hours typesetting etc). As the deadline approaches and another project soon became a rush project kept pushing this project back. I became completely stressed out. Then I looked at the concept the client picked… and suddenly realized that these files are almost ready for print. 

I’ve never been so thankful for an annoying request from a client than today.