I’ve got a fever and the only cure is More Cowbell Shirt
In the early summer of 2006, Mike Fretto told Chris Lewis about his vision to start a company that would create and sell t-shirts, and then donate a percentage to good causes.
The main idea that took shape was the issue of who, exactly, would benefit from the money that was raised through shirt sales. Instead of donating to larger charity organizations that were already established and had financial support through other ways - it would go to specific individuals with needs in the community around us. It was in agreement that even though there are many wonderful organizations that are doing great, meaningful, and life-changing work, the public can already donate through other avenues - and the cause of the donation seems a little far removed from our reality. It’s usually thoughts like,”those people over there” that perpetuate a sense of complacency and lack of concern. Rosa Loves wants to shed light on the stories around us, to give them a real face, a real name.
Check out these Tees from The Lousy Livincompany
Big Brother is Watching You Tee
Inspired from the file “1984” from the visonary novel by George Orwell.
D&AD and M&UM Tee Shirts from DoSeeHear
